What I Look for First in a Klaviyo Account
Over my career in e-commerce marketing I have looked at hundreds of Klaviyo accounts ranging from brand new to 1M subscriber accounts. These are the things I look for first.Most e-commerce email accounts do not fail because they are broken. They fail because they are busy.When I open a Klaviyo account for the first time, I am not looking for clever subject lines or beautiful templates. I am trying to answer one question:Does this account know what it is trying to do?Here's what I check first.
