Archive

Apr 1, 2026

Where Most E-Commerce Brands Quietly Lose Revenue (and how to fix it)

A breakdown of the moments that should be driving revenue but usually aren't.

Mar 17, 2026

Email Campaigns Don’t Drive Growth by Themselves

The biggest lifts in e-commerce email don’t come from campaigns or flows alone.They come from how the two systems work together.

Mar 10, 2026

The most overlooked lever in e-commerce email

In this edition of Below The Fold, we talk about the real secret to unlocking revenue growth in your email marketing efforts.

Mar 3, 2026

You're Probably Sending at the Wrong Time...

Why it's important for brands large and small to utilize Klaviyo's Smart Send Time experiments.

Feb 24, 2026

Most Campaign Problems Are Segmentation Problems

We talk about flows a lot in e-commerce, and for good reason. Flows create baseline revenue.They stabilize performance.They build predictable automation.But campaign revenue is where most brands either scale responsibly...or burn their list.

Feb 17, 2026

Send Frequency Isn't The Problem. Trust Is.

Every e-commerce brand eventually asks the same question. In this edition of Below the Fold, we break down why frequency isn't the problem with your email marketing.

Feb 10, 2026

Why Your Welcome Series Isn’t Doing What You Think It Is

A Good Welcome Series shouldn't be viewed as a revenue engine.

Feb 3, 2026

Why Your Open Rates Suck (and What They’re Actually Reacting To)

When people talk about open rates, they usually talk about tactics.Subject lines. Send times. Emojis.But open rates don’t respond to tactics in isolation. They respond to decisions that were made weeks or months earlier.

Jan 29, 2026

What I Look for First in a Klaviyo Account

Over my career in e-commerce marketing I have looked at hundreds of Klaviyo accounts ranging from brand new to 1M subscriber accounts. These are the things I look for first.Most e-commerce email accounts do not fail because they are broken. They fail because they are busy.When I open a Klaviyo account for the first time, I am not looking for clever subject lines or beautiful templates. I am trying to answer one question:Does this account know what it is trying to do?Here's what I check first.